Une stratégie adaptée, un soutien d'exception pour votre boutique hôtel



Why choose Boutiquologie?

We’re a boutique consultancy with a 360-degree approach, offering a highly personalised service and a dedicated senior team. With more than 20 years experience, between us we have a deep understanding of all the opportunities in the UK luxury travel market.

We can help you attract the right customer, improve revenue and occupancy, build your brand, increase exposure and overcome key challenges.


Peggy Picano-Nacci

I’ve been working with luxury and boutique hotels for more than 15 years, including eight years curating and managing the collection for Mr & Mrs Smith. I’ve worked in account management, marketing, distribution and sales, so I know how to build a solid and profitable relationship (and whatever I do, I put my heart into and take care of business with an OCD-level attention to detail).

I’m originally from Indonesia and speak French, English and Spanish… but I’ve called London home for the past 20 years.

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Maud Guarneri

I’ve spent more than a decade working with luxury hotels in London, China, Canada and the US (including recruitment, training and creating operational standards for new properties, and serving as a rooms operations specialist). I spent two years taking care of European hotels for Mr & Mrs Smith as hotel support manager.

I’m French, and also speak Italian and English. I’ve been chased by a cow in India and a bear in America, and have lost my luggage on almost every continent.



Aline Keuroghlian

I’m a PR and marketing consultant that has always worked in travel. I’ve been lucky enough to represent some of the most prestigious brands in the industry, including The Peninsula Hotels plus a host of independent luxury resort brands and boutique hotel collections. With roles as communications director at luxury travel PR Mason Rose and head of marketing at Mr & Mrs Smith, I have a wonderful network of senior writers in the UK, including print, digital and social media. I speak English, Italian, French and a bit of German, and my guilty pleasure is driving a Mercedes Sprinter van.