Boutiquologie
Une stratégie adaptée, un soutien d'exception pour votre boutique hôtel
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Consultancy

ASSESSMENT

Quality: analysing every aspect of your products and services

Boutiquologie: examining your current positioning on the boutique-hotel market

Rates and distribution: reviewing your current rate structure, inventory and distribution strategy

Operations: assessing your room division (front office, reservations, concierge) and operational standards (communication and interaction with your clients, rationalised internal procedures)

Website: gauging the quality and usability of your online content (both copy and images)

Social media: evaluating your online presence beyond your website, and establishing best practices for building and maintaining a relevant audience

 

STRATEGY BUILDING

Rates & Distribution: determining the ideal rate and distribution strategy for your hotel

Operations: devising the most effective operational standards and procedures

Branding: creating and enhancing your boutique hotel’s distinct identity