Une stratégie adaptée, un soutien d'exception pour votre boutique hôtel


Boutiquologie provides a series of simple packages to help hotels address specific objectives.

Boutiquologie also provides a series of simple packages to help hotels address specific objectives including:

New Hotel Opening:
If you have a new hotel project we can provide a framework to take you from concept to launch
business plan

  • conceptualisation, brand strategy and positioning plan

  • marketing and sales strategy and implementation

  • operational and service targets

  • teamwork flow and analysis

  • systems and connectivity - assess technology requirements to help select and implement PMS, channel management tools and booking engine

  • room revenue strategy: devise room categories and rate plans

  • collateral, photoshoot and video content

  • communications, web and social media strategy

  • pre-opening PR planning, story creation, media targeting and outreach

  • on-property programming

  • sales fam trip and event

  • media stays

    Priced upon request, 18 month plan recommended including pre and post opening phases.

Hotel Sales Health Check
If you want to review and improve your UK sales strategy we can provide an annual package including

  • assessment of current sales channels

  • target market analysis

  • understanding key challenges

  • developing a plan to maximise sales opportunities

From £5,000 total,  excl. VAT, and onsite visit
3-month plan

Guest Experience Review

We can help connect your brand and offering to produce a meaningful and valuable experience

- Room amenities

- Overall hotel experience

- Brand positioning

- Mystery guest

- Reservation process

- Communication with guests

From £3,750 total,  excl. VAT and reimbursement for overnight stay, 2-month plan