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Boutiquologie is the London-based luxury boutique hotel consultancy working with some of the most remarkable independent hotel and travel brands in the world.

Strategic direction for distinctive hospitality

I work with independent luxury boutique hotels, hospitality founders and forward-thinking travel businesses, helping them find the right commercial direction and reach the markets, partners and guests that matter.

Based in London and working internationally, I bring together more than twenty years of experience across luxury hotels and travel, with a particular understanding of sales, distribution, technology and the relationships that drive the industry.

I work closely with founders, owners and their teams, whether they are preparing to open, entering new markets or considering what should come next.