PROJECTS

Not every client needs ongoing representation or advisory. I also work on individual projects, where there is a particular question to answer, problem to solve or opportunity to explore.

BOUTIQUOLOGIE REVIEW
A fresh look at where your hotel is commercially and where there may be opportunities to improve or do things differently.

I review the areas most relevant to the business, which might include:

• Positioning and proposition

• Sales strategy and current markets

• Distribution and channel mix

• Rates and segmentation

• Travel trade relationships and luxury networks

• Partnerships and new business opportunities

• Booking journey and guest communications

• Technology and systems

The review concludes with clear recommendations and priorities.

NEW HOTEL & PRE-OPENING ADVISORY
I work with independent owners and founders before opening to help put the right commercial foundations in place.

Depending on the project, this can include positioning, target markets, sales and distribution, rates and segmentation, technology, booking journey, luxury travel networks and pre-opening market development.

I can work alongside the owner and existing team, as well as other consultants and specialists already involved in the project.

SPECIFIC PROJECTS
Sometimes there is simply one area that needs attention.

This might be a distribution review, technology or PMS assessment, entry into a new market, luxury travel network strategy, development of a new business segment or another commercial question where my experience can be useful.

For these projects, I agree a clear scope and timeframe from the outset.