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About

Why choose me and Boutiquologie?

I offer a 360-degree approach and a highly personalised service. With more than 20 years experience, I have a deep understanding of all the opportunities within the luxury travel market.

I can help you attract the right customer, improve revenue and occupancy, build your brand, increase exposure and overcome key challenges.

 

Peggy Picano-Nacci

I’m French, born in Indonesia with Lao and Vietnamese roots, but London has been home for over 25 years.

I have worked in luxury hospitality and travel for over 20 years, including with Small Luxury Hotels of the World, followed by almost ten years at Mr & Mrs Smith, where my roles covered hotel curation and account management as well as the development and launch of the original Smith hotel booking system.

I founded Boutiquologie in 2015, bringing together that experience across independent luxury boutique hotels, luxury travel, sales, distribution and technology.

I am naturally curious, solutions-driven and have an OCD-level attention to detail. I like understanding how things work, questioning them when they don't, and looking beyond the obvious answer.

Boutiquologie also reflects the way I like to work: closely with independent luxury boutique hotels and founders, understanding each business properly and becoming genuinely involved.

Relationships have always been a very important part of my work. Many go back years, across hotels, travel agencies, private travel companies and the wider luxury travel industry, and I continue to build new ones as the market evolves.

I still work personally with every Boutiquologie client, supported when needed by specialists I know and trust.

And whatever I take on, I put my heart into it.