Boutiquologie
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Packages

Boutiquologie provides a series of simple packages to help hotels address their objectives.

 

PACKAGES

I also provide a series of simple one-offs or once-a-year packages to help address specific objectives and limit consultancy costs, including:

PMS IMPLEMENTATION OR OPTIMISATION
Having implemented the Mews PMS for several boutique hotels (particularly in Italy), I know that system very well but can also help with the PMS of your choice, but also any booking engine, channel management tools or POS you might need assistance with. Tasks include:

  • assessment of your current technological tools, requirements and imperatives

  • researching the right PMS/BE/POS for your hotel or assessing your current use of your existing tools

  • contractual discussion with chosen software suppliers

  • implementing or overseeing of implementation steps, providing additional support and training to your team

From £3,000,  excl. VAT per month, ideally over a 3-month’s period

 

HOTEL SALES HEALTH CHECK
If you want to review and improve your sales strategy I can provide a once-a-year package including:

  • assessment of current sales channels

  • target market analysis

  • understanding key challenges

  • travel partners profiling: know who to target

  • developing a plan to maximise sales opportunities

One-off fee from £6,000 total,  excl. VAT, and onsite visit, 3-month plan

 

GUEST EXPERIENCE REVIEW
I can help connect your brand and offering to produce a meaningful and valuable experience

  • Room amenities

  • Overall hotel experience

  • Brand positioning

  • Mystery guest

  • Reservation process

  • Communication with guests

One-off fee, from £2,000 total,  excl. VAT and reimbursement for overnight stay, 2-month plan

 

NEW HOTEL OPENING
If you have a new hotel project I can provide a framework to take you from concept to launch

  • business plan

  • conceptualisation, brand strategy and positioning plan

  • marketing and sales strategy and implementation

  • operational and service targets

  • teamwork flow and analysis

  • systems and connectivity - assess technology requirements to help select and implement PMS, POS, channel management tools and booking engine

  • room revenue strategy: devise room categories and rate plans

  • collateral, photoshoot and video content

  • communications, web and social media strategy

  • pre-opening PR planning, story creation, media targeting and outreach

  • on-property programming

  • sales fam trip and event

  • media stays

Priced upon request, 18 months’ plan recommended including pre and post opening phases.