REPRESENTATION & MARKET DEVELOPMENT
I offer ongoing sales representation to a small number of independent luxury boutique hotels, working closely with their existing teams and developing the markets and relationships most relevant to them.

This can include:

• Sales strategy and market development

• Luxury travel agencies, travel designers and tour operators

• Private travel and concierge companies

• Luxury travel networks including Virtuoso, Serandipians and Takumians

• Groups, events and exclusive-use opportunities

• Strategic partnerships and new business opportunities

• Sales trips, events, FAM trips and training

• Ongoing account management and market feedback

The scope and markets are agreed individually.

COMMERCIAL STRATEGY & ADVISORY
I work with owners, founders and hotel teams on specific commercial questions as well as wider strategic reviews. Depending on the brief, this can include:

• Sales and market strategy

• Distribution and channel mix

• Rates and segmentation review

• Luxury travel network strategy

• Partnerships and new revenue opportunities

• Hotel positioning and proposition

• Booking and guest journey

• Commercial processes and account management

• CRM and customer strategy

The objective is not always to change everything and is often about identifying what is working, what isn't and where there is a genuine opportunity to improve.

NEW PROJECTS & OPENINGS
I also advise independent hotel founders and owners during the development and pre-opening stages, and my involvement can include:

• Commercial positioning

• Market and audience definition

• Sales and distribution strategy

• Rates and segmentation

• Luxury travel network strategy

• Booking journey

• PMS, CRM and hotel technology

• Partner and supplier selection

• Pre-opening commercial planning

• Launch and market development

I can remain involved beyond the opening or work on a defined part of the project alongside the existing team and other specialists.

EXPERIENCE ACROSS
My experience also covers revenue strategy, hotel operations, guest experience and hotel technology, including PMS, POS, CRM, channel management and booking engines.

These are not necessarily standalone Boutiquologie services, but they allow me to look beyond one part of the business when advising a client and, where specialist support is required, to help identify what is needed and who should be involved.